Why should you care about this section?
1. Science communication is essential for research impact and public engagement.
The National Academies and recent research emphasize that scientists must communicate their work effectively to diverse audiences-including other scientists, policymakers, and the public-to ensure their research has meaningful impact. Tailoring scientific messages for different audiences is now considered a core competency for research careers.
2. Effective science communication empowers innovation and addresses global challenges.
Evidence-based science communication strengthens the relationship between science and society, enabling research and innovation systems to better address societal needs and global issues. Integrating professional communication skills with systematic research evidence is crucial for maximizing the benefits of science and technology.
3. Storytelling and narratives significantly increase comprehension, engagement, and persuasion.
Narrative formats are easier for audiences to process and are more engaging than traditional logical-scientific communication. Research shows that stories are intrinsically persuasive and help non-experts better understand and retain scientific information, making them a powerful tool for science communicators.
4. Storytelling bridges the gap between scientists and the public, fostering trust and collaboration.
Recent studies and frameworks highlight that personal and narrative-driven science communication helps humanize scientists, shifts stereotypes, and emphasizes the accessibility of science. This approach increases audience connection, identity, and belonging, which are crucial for building public trust in science.
5. Visual and multimedia narratives enhance understanding, retention, and behavioral intentions.
The use of visual storytelling-such as data-driven graphics, comics, and multimedia formats-has emerged as an effective strategy for engaging audiences, improving understanding, and influencing attitudes and behaviors in science and health communication.
Sources:
PubMed Central (PMC) TAILORING SCIENTIFIC COMMUNICATIONS FOR AUDIENCE AND RESEARCH NARRATIVE
Frontiers Frontiers | Evidence-Based Science Communication
Levy, Douglas A. Bridging the gap between scientists and the public: “Science v. Story”